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Ral West is a powerhouse of entrepreneurial experience with a knack for teaching others to achieve their dream goals. I have witnessed Ral building her own successful businesses for over 30 years and know she has a passion for helping others achieve success.

Ral West has the proven results to coach anyone as a growing entrepreneur. The first and most critical piece I look for when looking to execute a big goal successfully is whether I can find someone who has already done what I’m trying to do. Ral’s massive success as an entrepreneur inspires me to keep working with her on our most critical business decisions month after month.

Ral is an incredible master of business. Her track record of success alone sets her apart from the crowd. She was so generous with her time and went above and beyond in coaching me and my husband on a very high level business negotiation that resulted in a big win for us! I will definitely continue to consult her when it comes to big business decisions that I find myself feeling uncertain about.

I have known and worked with Ral for many years. She has always provided a quality product. She is a hard-working, dedicated business woman.

After the dreadful Exxon Valdez oil spill in 1989, those of us in business in the Prince William Sound were in a scramble to let the world and visitors know that the Prince William Sound was still beautiful and a visitor destination. How to get the word out? We had a very small organization called Prince William Sound Tourism Coalition. We knew nothing of marketing! Enter Ral West. Having been in the tourism business her entire life, she made it her mission to coach us. She gathered the stakeholders, talked about what we could accomplish together and gave us viable steps to take. She gave us a mission. She assigned tasks and checked in often for progress. We had world class tourism writers like Peter Greenburg visit. We did FAM “familiarization trips” for travel agents, and generally pulled ourselves out of the depressive hole we had fallen into. It worked! Within a few years, the visitor industry was back. Ral West, was born to be a coach! She learned from the best! Her dad, the legendary Chuck West. Without hesitation, I recommend Ral West.

The first coaching seminar of yours I attended when I worked for The Ral West Company 20+ years ago, GoalMaster, has been a part of me since I took that course. I learned so much from you, such as if you want to reach your goals you need to let the world know what your goals are. I find that when I want something and I tell people where I want to go it makes it more real for me. I remember your sailboat illustration, explaining that sailboats don’t move in a direct line but instead move side to side. It’s important to remember that sometimes the goals we set our sights on can’t be reached directly, but instead we need to tack from side to side. And as long as you’re moving toward your horizon, you’re still moving forward. You taught me how to define and plan the steps to reach my goals– thank you! In business, holy cow you were not afraid of anything! We got to show travel agents from the Lower 48 that Prince William Sound wasn’t ruined by the oil spill, planning that trip way before cell phones. You and John leased your own planes with Hawaiian Vacations. Of course this all goes back to the planning you did. I think the best thing you could teach people is to set the goal, plan, re-plan, then hold your nose and jump in. You also give people chances, for instance preparing me to be in sales and marketing for Hawaiian Vacations. I think you saw something in me that I didn’t know I had. Thank you again!

I have worked with Ral West for 35+ years in many different kinds of ventures. This has afforded me the opportunity to watch her thought processes and actions up close, in both day-to-day operations and strategic Board of Director level discussions. Ral understands the requirements of running an entrepreneurial business and making them grow. I have also watched her grow individuals to become successful business people with her guidance. I myself have benefited from her insights. I would highly recommend to anyone thinking of starting a business or taking an existing business to the next level, to consider using Ral’s experience to help them achieve their goals.

I’ve known Ral West since she moved to Sitka Alaska in 2006. Over that time, I have had the opportunity to work with her on a local non-profit board for several years as well as watch her work on her many businesses and projects. I am impressed by her skills she has developed over the years and consider her knowledge and experience valuable assets that she puts to good use. I would consider Ral’s great strengths to be quite thorough, detailed and meticulous. All while displaying a positive and can-do attitude. I am amazed by her strength and vision of always wanting to grow and learn. Age is not a barrier to most anything she undertakes. She is driven, self-motivated and curious as she seeks to share those traits with others who want to better themselves.

I first met Ral West when I attended an Alaskan Tourism meeting and her famous father Chuck West was the foremost Alaskan tour operator. At that time I was the Alaska Director of Tourism and I was very impressed that this young lady wanted to follow in her father’s tourism enterprise. However Ral was very independent and started her own marketing and PR company. Later she met her husband John Hardwick, who had his own business selling tours to Hawaii. Together, they decided to lease a big Hawaiian Airlines jet, and successfully sold the charter flights from Anchorage to Honolulu, Hawaii. They also sold tour packages in the Hawaiian Islands and purchased vacation rental condominiums in Maui.

Ral and John were very successful. They asked me to join their Hawaiian Vacations Board of Directors. The Board meetings were very well organized and Ral presented the financial results; the company was very profitable. That is also why Alaska Airlines purchased their Hawaiian Vacations company. Ral could have joined her father’s company but instead became a very successful entrepreneur on her own with her very sharp husband John. Ral can be a great consultant in any business including Real Estate Development.

When I met Ral, I was at a point in my business where I felt incredibly frustrated and defeated (literal “cry on her shoulder” moment). I had just moved 4+ hours away from my UPS Store and was managing remotely, with no systems in place and low employee tenure. Shortly after relocating, my newly promoted manager started stealing from me, and after letting him go, I was left scrambling. I had no choice but to promote someone else—without knowing if they were even capable of doing the job (cue more panic and defeat).

Stuck spinning my wheels with the knowledge I already had, I was getting nowhere fast. Then I remembered that Ral had suggested I watch her initial webinar. So, on one of my four-hour drives home from the store, I finally did.

Immediately, Ral’s suggestions were just the right lubricant to get my gears turning smoothly again. I pulled together some KPIs, put basic systems in place, and clearly set expectations for my team. It wasn’t just about holding them accountable—it also forced me to be accountable, even from four hours away. I felt an immediate sense of relief melt off my shoulders and chest.

Fast forward two months: my new manager has stepped confidently into his leadership role, now with a stronger sense of direction and accountability (he was actually happy about everything I implemented!). We went from losing revenue every single month of 2025 to finally breaking the curse in May—just one month after implementing Ral’s strategies—and we’re trending strong into June. I’ve also gained the courage to add new services I’ve been afraid to tackle for over a year.

Ral’s willingness to share her success in both business and life has truly been a Godsend. I’m forever grateful to have met her and to be blessed by her wisdom and belief in me. Not only has it helped me turn my situation around, but I now move forward with confidence that I can be a successful business owner—even from afar.
Thank you Ral!!