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From Startup to Sale: Systems, Culture, and the WERQ Framework

“Ral West was a revelation calm, wise, and refreshingly real. From growing a charter airline that served 35,000 passengers a year and selling to Alaska Airlines, to investing in small cruise ships and 6,000+ multifamily units, she embodies owner-independent success. Her six core principles are practical and generous, giving founders a roadmap to buy back their time and scale with values. Listeners left inspired by the freedom she’s built splitting life between Alaska and Maui, often at sea and ready to design businesses that serve their lives, not the other way around.”

-BizBlend Podcast Host