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We had the only non-stop route. We had fair prices. But the thing that built real loyalty, broke a competitor when they tried, and convinced Alaska Airlines to pay us...
Author: thissideup
Most entrepreneurs aren’t stuck because they lack effort, talent, or resources. They’re stuck because they’re solving the wrong problem.
I...
How you bring people into your business shapes every customer experience that follows. Get onboarding right, and quality takes care of itself.
There is a...
The most dangerous filing system in your business isn’t the messy one. It’s the one that doesn’t provide clarity and accessibility.
Let me describe...
You can have the best systems in the world. But if the mind running them is working against you, none of it will matter.
We want to make a declaration that...
When everything feels tangled and you don’t know where to start — the answer is almost never to think harder. It’s to think differently.
There is a...
You can have the best systems in the world. But if the mind running them is working against you, none of it will matter.
I want to be honest with you about...
Setting a goal is the easy part. The hard part is what happens on an ordinary Tuesday — three months later — when the excitement has faded, and the work is still...
Most entrepreneurs don’t realize their systems are on fire — until they’re standing in the smoke.
For years, we ran our business on organized...
You’re not stuck because of the market, the economy, or bad timing. You’re stuck because of you — and that’s actually great news.
Let me ask...
For many entrepreneurs, growth feels like a paradox.
When we first start our businesses, we imagine that growth will eventually bring freedom. We picture a...
The summer we bet everything on a single airplane
There are moments in business when logic and data are not enough.
And there are moments when intuition...